Workshops

Copywriting and Content Strategy

In the past couple of years, I’ve begun delivering customized interactive writing workshops for creative teams and individuals. As a former college teacher, it’s energizing for me to take a step back, connect with a group of people, engage in dialogue and debate, and help them focus on areas they’d like to develop in their content practice.

In recent workshops, I’ve covered:

• The differences between ad, marketing, social media, and website copywriting.
• In-depth and iterative concepting and writing exercises for both long and short-form copy.
• Content and creative strategy development—with additional focus on how to navigate organizations internally to get the best work produced.

Here’s a thought from someone who recently attended one of my workshops:
“For years, I tried to find a copywriting or creative workshop in the Bay Area that would inspire and energize me, to no avail. Thank goodness Boni’s came along. Not only do you get an overview of current advertising trends, fresh insight into what great copywriting is, and hands-on exercises, he also gives you useful strategies to get great writing and creative deliverables approved by the powers-that-be.”

– Stephen Mowry, Sr. Marketing Writer, Ellie Mae

If you’d like to design a workshop that’s perfect for you or your organization, contact me at: sboni@protonmail.com.