The journey is you.
An innovative outdoor apparel company that had built their business on word of mouth from hardcore military enthusiasts, Triple Aught Design was looking to expand their customer base into new frontiers.
As creative director and writer on the account, I helped them generate a new brand strategy focused on a wider audience of intrepid souls who live to journey off the beaten path and return with amazing stories to tell. With a brand promise of ‘elite design for the modern adventure’ in place, our team redesigned their website to tell their new brand story while making browsing and purchasing as easy and delightful as possible.
Sales doubled, social media followers doubled, a new brick and mortar store opened and high-traffic fashion blogs started paying attention (big time) – all in less than a year.
