Content Marketing
I worked with Quantcast to develop their content marketing strategy and helped them execute it by writing long-form SEO-driven pieces we marketed through such platforms as Medium, Facebook, LinkedIn and the company blog. See the project here.
Content Marketing
As a product manager in a SaaS environment, you get to enjoy the unique challenge of balancing what often appear to be opposing forces. On the one hand, the very fact that you’re competing in the world of web-based “software as a service” means that you’re constantly...
Content Marketing
I just sat down in this cozy little independent coffee shop in my current city of residence (San Francisco) to write a little bit about Starbucks…and maybe a little about local versus corporate economies as well. I’ve actually been meaning to turn my attention to...
Content Marketing
I’m going to put my cards on the table. I love metal. Ever since I heard Black Sabbath when I was 12. Just obliterated by it. And the heavier and darker the better. I tried to get away from it, I really did. I put away my Iron Maiden t-shirt during my first year at a...