Never leave behind something important.
Quantcast was one of the first tech companies to unlock the Internet’s ability to reveal more about the likes, dislikes, and demographics of website visitors. Through their web-based tool, Measure, they’ve helped thousands of sites and apps better understand their audiences. However, as they began creating new products, Measure got a bit neglected. Since Quantcast’s product suite relied heavily on the audience data generated by Measure, this was a problem that began to affect adoption rates and their brand as a whole.
As lead writer and content strategist, I helped Quantcast make sense of their place in the audience analytics market, dig into user feedback, develop their messaging and brand voice, and execute across their website, product UX, content marketing, sales assets, case studies and even technical guides.
The results? My colleagues and I helped reposition the Quantcast brand, drive and sustain the doubling of monthly signups for Measure, and contribute to a half a dozen deals with large media companies.
