Curiosity cultivates versatility.
I realized early on in life that, if you ask a lot of questions and are open to other peoples’ experiences, you quickly discover there are very few boring things in the world. In fact, most things are really quite fascinating.
What this has meant for my practice as a writer and content creator is not only an interest in working across different industries (which forces me to learn about new subjects), but also an embrace of diverse types of content, which call for me to write in multiple styles and think in unexpected ways.
As a result, I tend to think in connected mosaics, with constant cross-referencing. What lives here is a little snapshot of the content I’ve been working on in recent years.
USER EXPERIENCE
Pearl
Reach real professionals online. Pearl.com is a novel platform that provides users with live...
Amex/Uber Integration Flow
Two powerhouse companies meet in an app. Integrating a major credit card into the Uber app,...
Listen4Good
Always ask for feedback. The idea of getting direct feedback from customers is now seen as pretty...
WEBSITE CONTENT
Ekouté
Harness the power of listening. A boutique nonprofit consulting firm was reaching a major growth...
Toca Mystery House
Explore the strange. Toca Boca is one of the most popular digital kids game design firms in the...
Quantcast
Never leave behind something important. Quantcast was one of the first tech companies to unlock...
Mevo
The little director. Livestream, the company whose technology allows you to watch your favorite...
Triple Aught Design
The journey is you. An innovative outdoor apparel company that had built their business on word of...
Pearl.com
Reach real professionals online. Pearl.com is a novel platform that provides users with live...
Listen4Good.com
Let feedback be your guide. Listen4Good is a nonprofit organization that’s been backed and...
CONTENT MARKETING
Context is Queen
As a journalist, I write about many topics. In this widely shared piece, I explored the history of...
Perceptual Feedback
A rapidly scaling nonprofit focused on direct client feedback needed to set the standard on...
Presidian Magazine
When Presidio Graduate School wanted me to produce a digital newsletter, I said, “that’s great,...
Mobile Security White Paper
This white paper was done for Juniper Networks when they were looking to market a new mobile...
Net Impact Biography
I created this biographical piece as part of a larger project for sustainability and networking...
Care2 Op-Ed
This is a short Op-Ed style piece I wrote for the website Care2. A bit of a more...
Quantcast
I worked with Quantcast to develop their content marketing strategy and helped them execute it by...
Heap Software
As a product manager in a SaaS environment, you get to enjoy the unique challenge of balancing...
Starbucks De-Branding Strategy – Is It Really So Bad?
I just sat down in this cozy little independent coffee shop in my current city of residence (San...
How Space Metal Laid Bare the New Creative Marketing Ecosystem
I’m going to put my cards on the table. I love metal. Ever since I heard Black Sabbath when I was...
VIDEO WRITING
Uber 100
See the video.
Uber TV Ad Script
See the project here.
MTV YouthTruth Script
See the video.
Valerie Threlfall Speech
See the video.
TEDxPresidio
See the video.
CASE STUDIES
Pearl
Reach real professionals online. Pearl.com is a novel platform that provides users with live...
Ekouté
Harness the power of listening. A boutique nonprofit consulting firm was reaching a major growth...
Google Enterprise Search
Raising the profile of an unheralded division. CHALLENGE Much of Google’s revenue success has been...
Triple Aught Design
Taking a niche brand to the next level. CHALLENGE TAD Gear is an extreme outdoor apparel company...
CREATIVE STRATEGY
I’ve helped companies fashion their brand identities, define their voices, create their taglines, and determine their content strategies. Their lawyers wouldn’t be thrilled if I splashed that work all over the Internet, but you can request to see some of it privately.
A few of these clients include:
- PwC/Google partnership
- Prosper
- 99designs